Last week, Record TV celebrated the transition to high definition in Japan, becoming the first Brazilian broadcaster transmitting in HD in that territory. 120 years after the official signature of the diplomatic relations between Japan and Brazil, the channel takes another step towards the consolidation of its investment in the country.
Okura Act City Hotel Hamamatsu was the chosen place for the elegant ceremony, which was attended by about one hundred of illustrious businessmen, journalists from several media, celebrities and diplomats. Among them, the Minister José Antonio Gomes Piras, Consul-general to Brazil in Hamamatsu, Paulo Amado, Consul-general Adjunt, José Correia Acioli, Vice-consul, e Ricardo Seisho Goya, General Manager of Banco do Brasil in Tóquio.
During the event, the Minister José Antonio Gomes Piras, congratulated Record TV, praising its evolution: “It’s a personal satisfaction to be present at the launch of the HD signal in Japan because Record TV is part of my childhood and youth and of generations of Brazilians. With over 60 years, it’s part of television history. And, today, remains as one of the main televisions in Brazil and in the world. We find Record TV all over the planet, always with high quality, regarding programming and technology”.
The Consul General also highlighted the channel’s role among the Brazilian community. “Through Record TV, we become closer to our distant land and can also bring our culture here”, stated, referring to the broadcaster initiatives that aim the integration between Brazilian and Japanese, like the ‘Portuguese course with Brazilian TV’, which helped many Japanese learn to speak Portuguese.
Experiencing a remarkable growth in web subscribers, Record TV Japan transmits its signal to all Portuguese language communities, from Japan to Oceania. Currently, about 180 000 Brazilians live in the ‘Land of the Rising Sun’ mostly people that travelled looking for better life opportunities.
Visibly proud, Rosa Toyonaga, General manager of Record TV Japan, was keen to highlight the broadcaster commitment to TV viewers: “Since it has been transmitting in Japan, Record TV has always sought to think in the audience, developing modern systems that could include everyone. Today, the channel can be watched through Fiber TV (IPTV) and Record Streaming, so that everyone can, at anytime and place, access information and entertainment”.
Record TV Japan is the only Portuguese language broadcaster with modern transmission systems that allow, via streaming, mobile access to the emission (mobile phones, computers, tablets, etc.), anyplace and anytime, live, 24 hours a day. The broadcaster offers its subscribers the video library function, allowing them to go back in time to watch the programs that have already been aired.
The HD launch reflects well the effort and trust that Record TV places in Japan, and that motivated the group to initiate, for some time, a strong investment plan in infrastructure, distribution and channel access. All in favour of proximity to the resident Brazilians and Portuguese, as also the Japanese that enjoy the Portuguese language and culture.
A concept shared by Marcelo Cardoso, President of Record International: “We believe that the Brazilian community is very loved in Japan, that’s why we are here and have much esteem for this country.
We believe in the Portuguese language community in Japan and Record TV helps to preserve it”.
Marcelo Cardoso also underlined the next big sport events that Record TV will be covering, as the Toronto Pan-American Games (Canada), in July, or the 2016 Olympic Games, at Rio de Janeiro (Brazil), as also the great programming novelties. “It’s a great pleasure to share all of this with you; count on Record TV for whatever is necessary to preserve our culture and the Brazilian community in Japan”.
